Tyco Electronics Appoints RS Components as Global Strategic Distribution Partner in Asia Pacific

RS Components distribution channel enables suppliers like Tyco Electronics and Fluke Corporation to expand market outreach

New Zealand, 8 May 2009 :

RS Components, the leading international high-service distributor of electronic, electro-mechanical and industrial products, today announced that the company is working with Tyco Electronics as one of its key global strategic distribution partner following successful sales efforts in the region. This announcement coincides at a time when Fluke Corporation disclosed that through RS Components, their China sales revenue has tripled in 2008 as compared to the year prior.

The Tyco Electronics agreement builds on the successful 20-year partnership between the company and RS Components that began in Europe. Over the last five years, the company began working with RS Components across the Asia Pacific region. RS Components will distribute a wide range of Tyco Electronics products in Asia Pacific, carrying more than 15,000 electromechanical and passives products. Given the successful outcome of the relationship, Tyco Electronics aims to leverage RS Components presence in the region to expand into other product categories.

"We are looking forward to build upon this relationship, leveraging RS’ experience and customer reach in the region to broaden our customer base and our product portfolio," said Henry Shen, vice president, China Strategy and Business Development, Tyco Electronics. "The growth opportunity for us in China is significantly greater than any other in the region. RS business model of quick delivery for small quantity of orders serves the special needs of certain customers. This is complementary to our offering in China. Besides this, RS can also reach out to many engineers and R&D centers across China and the region through multiple online and offline channels. These are great assets for us as we continue to penetrate further in this region."

Fluke’s partnership success with RS is evident by the company’s strong sales growth in China. As one of Fluke’s top two global distributors, RS carries the widest range of Fluke’s test and measurement products, offering 300 lines of T&M products.

"Our partnership with RS in China and across the region demands high-level commitment from both companies," said Ringo Lai, vice president, Fluke Commercial Operation. "RS new print and online catalogue launch will enable suppliers like Fluke to reach out to far-flung customers across the region. Having worked with RS since 2007, we intend to ensure that this partnership will remain long term."

Further activities planned with Fluke and Tyco Electronics include developing different market segments targeted to the engineering community that requires low volume, high mix component support. RS will also hold joint marketing activities with both companies across Asia.

"During the current economic climate, customers are managing their inventory control and cash flow further, and at the same time, to remain competitive, they need to decrease the time-to-market for new products. Our ability to partner with suppliers such as Tyco Electronics and Fluke that offer a wide range of products and support their design and production needs is important as we continue to play a crucial role in meeting our customers’ product lifecycle management needs," said Richard Huxley, Regional General Manager, Asia Pacific, RS Components.

Tyco Electronics and Fluke products are available online at www.rs-components.com complete with technical and product attribute information to enable easy and accurate product selection, and are also available in the RS catalogue.

About RS Components

A part of Electrocomponents plc, RS Components (RS) is one of the largest global catalogue and web-based distributors of electronic, electro-mechanical and industrial products.

Operating under the trading brands of RS Components, Radiospares, Radionics and Allied Electronics in the U.S., the Group serves nearly 1.6 million customers in over 80 countries worldwide. Through operations in 27 countries and 16 warehouses, RS distributes 450,000 products from over 2,500 suppliers.

The Group has an annual turnover of over £925 million and is listed on the London Stock Exchange.

For more information, please visit our market leading website at www.rs-components.com .



About Tyco Electronics

Tyco Electronics Ltd. is a leading global provider of engineered electronic components, network solutions, undersea telecommunication systems and wireless systems, with 2008 sales of $14.8 billion to customers in more than 150 countries. We design, manufacture and market products for customers in industries from automotive, appliance and aerospace and defense to telecommunications, computers and consumer electronics. With nearly 8,000 engineers and worldwide manufacturing, sales and customer service capabilities, Tyco Electronics' commitment is our customers' advantage. More information on Tyco Electronics can be found at www.tycoelectronics.com .

As a global enterprise, Tyco Electronics opened its first facility in Shanghai in 1989. Tyco Electronics’ China sales in 2008 reached US $1.8 billion, accounting for 12 percent of the company’s total annual revenues. Tyco Electronics operates 16 manufacturing sites across China -- with approximately 36,000 employees -- and supports customers from sales offices in 15 cities throughout the country.



About Fluke

Fluke Corporation is the leader in compact, professional electronic test tools. Fluke customers are technicians, engineers, electricians, metrologists and building diagnostic professionals who install, troubleshoot, and manage industrial electrical and electronic equipment, manage calibration processes for quality control and conduct building restoration and remediation services. Fluke tools are designed, manufactured and tested to meet our demanding standards for ruggedness, reliability, and accuracy. More information on Fluke can be found on www.fluke.com .